The Client 

British Gas is one of the UK’s leading energy and home services providers, supplying gas and electricity to millions of households and businesses nationwide. Beyond energy, the company offers boiler installation, repair, and maintenance services, as well as home insurance and smart home solutions. 

As part of a wider digital acquisition strategy through a major affiliate network, British Gas sought to build new partnerships to increase enquiries for its boiler installation product. 

Our Approach 

At Media Flip, we believe in a collaborative approach with our clients — maintaining open communication, sharing performance insights in near real-time, and implementing swift optimisations to maximise results. 

This agile working style proved essential throughout the British Gas campaign. When the client decided to revise the consumer offer mid-campaign, we quickly developed and submitted new creative assets for approval, ensuring minimal disruption and continued performance. 

Compliance was also a critical focus. Given that our marketing model relies entirely on a regulated traffic source, precision and brand integrity are non-negotiable. Our commitment to compliance provided British Gas with the assurance that their brand would be handled with the utmost care and professionalism. 

By leveraging our extensive email database — strategically segmented to target homeowners — and collaborating with key network partners, we were able to maintain a consistent flow of qualified traffic to the British Gas website during a particularly competitive seasonal period. 

Results 

Through precise targeting and careful timing aligned with British Gas’s seasonal marketing calendar, Media Flip generated over 1,200 high-quality leads during the campaign.
In Q1 2025, we were the highest volume-driving partner for the boiler installation campaign, delivering more than 500 leads in that quarter alone.