Overview
Media Flip identified an opportunity in the Private Medical Insurance (PMI) market by recognising that our in-house data aligned closely with the target audience for PMI leads. Instead of waiting for a client brief, we proactively built and launched a campaign to generate high-quality leads before securing a buyer. 

Our Approach
We developed a dedicated lead generation website designed around our buyer’s criteria, incorporating real-time validation for key data fields like phone numbers and email addresses to ensure leads were contactable. To maintain engagement, we created multiple versions of the site with varied branding and refreshed email creatives—enhancing deliverability, resilience, and scalability through affiliate partnerships. 

Results
The campaign has generated over £850,000 in revenue to date and continues to produce 1,000+ quality leads per week. It remains one of Media Flip’s most successful and sought-after exclusive campaigns, with ongoing expansion into new partnerships and buyers.