The Client 

Lotto Social operates as a lottery syndicate platform, giving members the opportunity to boost their chances of winning by joining group entries — effectively increasing their ticket volume without increasing their personal spend. Their primary goal is to attract new users by promoting participation in major lottery draws including EuroMillions, MegaMillions, and Powerball. 

Our Approach 

At Media Flip, we understand that data-driven insight is the foundation of successful email marketing. Our strategy focused on advanced segmentation — analysing how different audience segments had previously interacted with various offers to identify behavioural patterns and engagement triggers. 

For Lotto Social, historical data indicated strong performance among audiences with higher levels of disposable income, similar to those who had responded positively to our Private Medical Insurance campaigns. This insight helped shape our targeting and messaging strategy. 

Key Focus 

The EuroMillions draw was a natural fit for our campaign due to its strong UK presence and ability to generate substantial public interest through rapidly growing jackpots. With prize funds increasing by approximately £14 million for every rollover, draws reaching £50 million or more presented ideal opportunities to promote the aspirational, “life-changing” potential of winning. 

Our campaigns were designed to capitalise on these high-jackpot moments, leveraging excitement and visibility to drive user acquisition. 

Results 

Through a strategic partnership with Lotto Social, Media Flip successfully harnessed high-profile lottery events such as the Super Draw, alongside regular jackpot promotions. This approach delivered outstanding results — generating over 40,000 new customers to date during our collaboration.